一個(gè)搜索引擎友好的網(wǎng)站，應(yīng)該方便搜索引擎檢索信息，并且返回的檢索信息讓用戶看起來(lái)有吸引力，這樣才能達(dá)到搜索引擎營(yíng)銷的目的。為了說(shuō)明什么是網(wǎng)站對(duì)搜索引擎友好，我們不妨看看對(duì)搜索引擎不友好的網(wǎng)站有哪些特征： A search engine friendly websites, should be convenient search engine information retrieval, and return to the retrieval of information allows users to look attractive, so as to achieve the goal of search engine marketing. To illustrate what is a web site to the search engine friendly, we might as well take a look at what are the characteristics of the search engines don't friendly sites: · 網(wǎng)頁(yè)中大量采用圖片或者Flash等Rich Media形式，沒(méi)有可以檢索的文本信息； , web pages in a large number of use the Rich Media forms, such as images or Flash without can retrieve text information; · 網(wǎng)頁(yè)沒(méi)有標(biāo)題，或者標(biāo)題中沒(méi)有包含有效的關(guān)鍵詞； Web page has no title, no effective keywords or title; · 網(wǎng)頁(yè)正文中有效關(guān)鍵詞比較少； Less effective in web page of text in the keywords; · 網(wǎng)站導(dǎo)航系統(tǒng)讓搜索引擎“看不懂”； Site navigation system for search engines, "don't understand"; · 大量動(dòng)態(tài)網(wǎng)頁(yè)讓搜索引擎無(wú)法檢索； , a large number of dynamic web pages for search engines to retrieval; · 沒(méi)有被其他已經(jīng)被搜索引擎收錄的網(wǎng)站提供的鏈接； , other have been included in the search engines provide links; · 網(wǎng)站中充斥大量欺騙搜索引擎的垃圾信息，如“過(guò)渡頁(yè)”、“橋頁(yè)”、顏色與背景色相同的文字等； A lot of deceit, the site in the search engine's garbage information, such as page "transition", "bridge" page, color and background color of the same text, etc.; · 網(wǎng)站中含有許多錯(cuò)誤的鏈接。 Website contains many wrong link.